SuperBummer (SU)XXXVIII

This year's SuperBowl sucked more than any I've seen so far. Now, before any of you start whining about a close game or good defense or some pointless statistic let me clarify something. The only reason I ever watch the SuperBowl is for the ads. The game itself bores the crap out of me. When the game is in progress I sometimes get distracted picking fuzz off of my shirt or arranging the tortilla chips by weight. Ooh, look, they're wandering around the field. Ooh, look they're gathered in a circle. Ooh, look they're arguing with the ref. And all the while the clock is running. Football is the only game that can make one hour of clock time last four hours, while actual play takes up 39 seconds. The least they could do is provide amusing ads for us.

But, the ads have been getting lamer each year since 2000. This year at least two ads tried to use chimps but neither held a candle to etrade's dancing monkey. Monster.com is still trying, but hasn't come up with anything remotely as funny as their original SuperBowl ad. A couple PR companies seem to think that toilet humor never gets old. Look! A farting animal! Surely, it's still funny after the 8,294,573 other fart jokes we've heard lately. I didn't even like IBM's linux commercial because the kid was creepy and looked like a mini-Eminem. The "How does he train for that" ad elicited a mild chuckle from me. But, overall it was a waste of time to pay attention. Did every PR company out there fire their creative talent? At least it was an excuse to hang out with friends, play some poker, and grill burgers. Speaking of which, our house is now in possession of a nice set of poker chips and a grill. A poker night will likely be occuring before long.